Learning from others' missteps can give you a competitive edge in an overly saturated market and can help your e-commerce business thrive effortlessly.
The success of the E-commerce enterprise continues to thrive which is no wonder why it has become a viable source of income for many.
According to proven statistics, it records global online sales projected to reach $6.38 trillion by the end of 2024.
However, with the great success rates of many e-commerce brands, there are some critical mistakes that can hinder one's success.
In this article, we'll be looking at three common ones and how to avoid them, supported by statistics and real-life examples.
1. Ignoring Mobile Optimization:
Considering that mobile commerce (m-commerce) accounted for 72.9% of all e-commerce sales since the end of 2021, ignoring mobile optimization can significantly limit a brand's reach and sales potential.
For instance, you're an online retailer and you offer an impeccable product but each time you check the analytics from your website, you consistently notice a high bounce rate from mobile users.
There could be a number of reasons why this happens, but a common one could be that your website is not mobile-friendly, causing users to leave the site quickly.
To avoid this, ensure your website uses responsive design techniques so it adapts to different screen sizes and devices.
Also, you must bear in mind that most mobile users are always in a hurry, hence they expect fast loading.
So, utilize faster hosting solutions to improve site speed.
Lastly, your mobile audience will not interact with your site if it is complicated and difficult to navigate.
So, you want to simplify navigation menus and make sure buttons and links are easy to tap on smaller screens.
2. Poor Customer Service:
According to a research done by Salesforce, about 89% of consumers are more likely to make another purchase after a positive customer service experience.
As the owner of a start-up E-commerce business, you must invest in making the customer’s experience a pleasurable one as this will not just improve your sales and retention rate but also give you a solid reputation.
Ignoring numerous complaints and negative reviews due to slow response times and unhelpful support staff is effortlessly setting you up for easy failure.
To avoid this, you want to offer multiple channels for customer support, including live chat, email, and phone.
Train your support staff to be responsive and helpful and have a zero- tolerance policy for mismanagement of user experience.
Also, invest in automations.
Use chatbots to handle common queries quickly and efficiently, freeing up human agents to deal with more complex issues.
Ultimately, make sure to regularly review customer feedback and make necessary improvements to your customer service processes.
3. Lack of Personalization:
Sending generic emails and displaying the same products to all visitors despite having a wide range of products will stunt your growth as a brand, lower customer engagement and conversion rates.
Personalizing the shopping experience for your customers comes with so many opportunities.
Epsilon research shows that 80% of consumers are more likely to make a purchase when brands offer personalized experiences.
Running a business online allows you the luxury of having access to customer data. Now, use it to tailor product recommendations and marketing messages.
You can Analyze browsing and purchase history to understand customer preferences.
Also, create targeted campaigns for different customer segments based on behavior, demographics, and other relevant factors. Use personalized email marketing and relevant content to make your site more engaging and the user experience more memorable.
To wrap up: Recap;
- Invest in mobile optimization
- Invest in good customer support
- Invest in personalized user experience.
By avoiding these common mistakes, your brand can stay top of your industry, improve user experience, increase engagement, and drive sales.
Which of these are you implementing first?
